Teachers carry a wealth of knowledge about Facebook and marketing as they have been around to watch the transitions in social media. The average teacher is roughly 42 years old in the United States. When the dot-com boom went down in the early 2000’s, they were in their mid-20’s. Even the younger teachers have much to offer because they grew up in the social media generation. So what should you have asked your teacher about Facebook and marketing for purposes of using it in a business?
Facebook and Marketing Knowledge That Teachers Have
It’s an ambiguous question, “what should you have asked your teacher?” These professionals do not have a standardized textbook that educates them on Facebook and marketing. Instead, they just carry the knowledge that they accumulated on their own over the years.
That said, take a look below at a list of some common questions about social media marketing and Facebook that many teachers can answer.
1. What’s a Fad, What’s Not?
You’re a student, so chances are you fall into a younger age group. Your teachers will have been around to see how marketing has transformed over social media over the years. This question could be met by many interesting answers. For example, you might hear that “personalized, AI-powered advertisements will eventually be history.”
Some teachers have the stance that the smart CRMs empowering websites and social media networks to sell their user data will eventually be restricted by government regulations. The idea is that your search history should not reflect your advertisement. These custom ads could very well be gone away with, they are creepy after all — so, it’s interesting to see a teacher’s perspective on whether these targeted ads will last the test of time.
2. How Do People Make Money from Facebook and Marketing?
This simple, straight-forward question can be a real mind-opener. The various ways to turn a profit from social media have been forgotten over time. To put it simply, there are endless techniques that work to make a great income through marketing via Facebook and other social platforms. For example, you can generate a greater amount of YouTube views on your video content by pushing it to go viral on Facebook. You might achieve millions of views through Facebook, simply due to social sharing and some viral headings, yet only pick up a few hundred organic views on YouTube itself. Your teacher might have some intelligence to share on this subject — particularly, you might want to ask “how do you properly embed the video to ensure YouTube tracks the views, likes, etc.?”
3. What Markets Don’t Work Well when Marketing on Facebook?
Some people dive head first into social media marketing without having a clue on whether they will see real results. The younger crowd should definitely avoid doing this because they don’t have a solid grasp on what has worked in the past. For instance, the older crowd — teachers included — have watched cool Tshirts go from being top sellers through FB to virtually non-existent. Nowadays, you see Facebook being used for brand marketing and to generate initial interest in startup fashion lines instead. A lot of the time, it’s about contextual marketing — how can you personalize your ads and product offerings for your audience?
While this is just a playful piece, hopefully, it opens your mind to the fact that teachers have lots to share about Facebook-related marketing tactics. This industry is intimidating for newcomers — if you’re going to throw $100’s into a campaign, make sure to do your homework first. Run some questions by your teacher, maybe even ask them to review your marketing plans, because all it takes is one “voila moment,” and you could save yourself from running a worthless Facebook ad campaign.